Who is My Target?
Determining the audience is very important for the piece and is a good reason to have a professional translator work on a text.
The Backstory of Stevenson’s Company Logo
After a few drafts and some back-and-forth, the new logo arrived to see the light of day. A striking, refined, and lighter version of the logo prevailed to take its place in my hea
The Compromise Between Translation and Time
A translator can also copy and paste a few times producing a result in minutes, but the translator would be embarrassed handing it over to a client.
Automatic Translation and Costs: Distinguishing Fantasy from Facts
“Automatic translation” is a very controversial topic that has been all the rage in the industry.
Three tips for saving time and money on your translation project!
The goal is to both get the best value for your money and ensure the most effective use of your time. Well, you have a lot to gain by entrusting the job to a translation company, a
Finding the word or term that “clicks” (Part 2)
Professional translators evolve at the same rhythm as languages. They keep up to date on standards and changes to them, as well as the constant stream of new words that emerge to i
How word quality affects your brand image
Imagine you are speaking to someone who constantly has a full mouth, which cuts off their words and chops up their sentences. At first, you will try to listen more attentively and
How to choose a translator who is right for you
Translation is a specialized field and professionals in the field consistently work with great care and concentration. To choose the translation business that will best respond to
Why it is important to plan for the translation process
It may never even cross your mind that a translator will play a significant role in your project, event, or business and marketing strategy. After all, that person’s only task is
“Draw me a sheep”: When Le Petit Prince speaks the language of Shakespeare
Many of us have read The Little Prince by Antoine de Saint-Exupéry, but did you know that it is the most translated book in the world after the Bible?
